What makes luxury brands choose you—again and again? After 17 years in events and staffing, Ally Grodd shares 13 powerful lessons on authenticity, growth, and building a brand that lasts.

Read more to find out what kept her business thriving.

Allison opens up about her journey from running nightclub events to collaborating with top luxury brands, sharing insights into the creative process behind crafting immersive experiences. She takes us behind the scenes of brand activations in airport retail spaces and offers practical tips on intuitive interviewing, blending creativity with strategy every step of the way.

Airport advertising captures travelers at their most open and curious. With time to spare and a mindset ready for discovery, it’s the perfect moment to engage through bold visuals or creative brand activations. We help brands make lasting impressions with strategic design, staffing, and experiential marketing.

Engage, Excite, and Elevate Your Beauty Brand. Activations create buzz, exclusivity, and unforgettable moments. From product launches to beauty makeovers, discover how interactive experiences can captivate customers and spark viral excitement.

Championing Women in Business: Ally Grodd’s Vision for Success. Discover how Propelle + Konnect President Ally Grodd champions women in business, fosters brand experiences, and leads with authenticity in travel retail.

Want to create buzz and drive engagement? Brand activations can be tailored to your goals—whether scaling across multiple cities or creating an exclusive, time-sensitive experience. From seasonal launches to in-airport promotions, we help bring your products to life with creative strategies and the right brand ambassadors.

At Propelle + Konnect, we understand that knowledge is key to cultivating top sales expertise. That's why we offer PK Certified, an e-learning education program designed to elevate and achieve a seamless brand experience. Through established recruitment, training, and educational initiatives, we ensure the inclusion of top-tier talent and implement a robust, standardized onboarding process for new hires.