Staff That Brings Your Brand to Life: Great staff can transform any event, acting as real-life influencers who spark curiosity and share your brand story. With 17 years of expertise in recruiting and training, Propelle + Konnect connects you with ambassadors who engage, inform, and inspire customers.

We specialize in connecting luxury beauty brands with skilled, detail-oriented staff who create exceptional in-store experiences. From tailored customer interactions to innovative brand activations, we find the perfect match so you can focus on growing your brand.

Bring Your Brand to Life in Travel Retail: Shoppers want more than products. They want experiences. Our expert brand ambassador recruitment and event staffing services put trained professionals in front of your customers to educate, inspire, and create lasting impressions, from luxury pop ups to bustling airport duty-free shops.

After a vibrant season working with iconic brands like Dior, Chanel, Tito’s, and Absolut, we are gearing up for a new wave of pop ups and brand activations inside airports this fall. Together, we create memorable customer experiences that leave a lasting impression.

Staffing That Sells Your Story: From popups to travel retail, we recruit and train ambassadors who turn curious shoppers into loyal customers. Whether it’s Absolut’s golf tournaments or Rhode’s Yorkville popup, our team knows how to make your brand shine. Let’s put the right people in front of your products.

Your Brand, Brilliantly Represented, With 17 years in luxury beauty, beverage, and event staffing, we find ambassadors who don’t just work your events — they elevate them. Trained to know your products inside and out, they create connections that leave a lasting impression.

Meet the woman behind the brand. Our founder, Allison Grodd, was recently featured in Bold Businesswomen for her fearless leadership and people-first approach to luxury experiences.

Sip, sample, and experience Código Tequila across Boston, Chicago, and Las Vegas this summer. We helped bring this elevated airport activation to life, see how the display and staff make every encounter unforgettable.

Your brand’s personality, whether classy, playful, or professionalism should shine through in every retail interaction. At Propelle + Konnect, we specialize in sourcing knowledgeable, on-brand staff who bring your vision to life in-store.

Propelle + Konnect founder Allison Grodds was recently featured on Canadian SME’s podcast, where she shared her bold and refreshing approach to hiring in the luxury space. Tune in to hear how she discovers hidden talent and builds standout teams that elevate global brands.

What makes luxury brands choose you—again and again? After 17 years in events and staffing, Ally Grodd shares 13 powerful lessons on authenticity, growth, and building a brand that lasts.

Read more to find out what kept her business thriving.

Allison opens up about her journey from running nightclub events to collaborating with top luxury brands, sharing insights into the creative process behind crafting immersive experiences. She takes us behind the scenes of brand activations in airport retail spaces and offers practical tips on intuitive interviewing, blending creativity with strategy every step of the way.

Airport advertising captures travelers at their most open and curious. With time to spare and a mindset ready for discovery, it’s the perfect moment to engage through bold visuals or creative brand activations. We help brands make lasting impressions with strategic design, staffing, and experiential marketing.

Engage, Excite, and Elevate Your Beauty Brand. Activations create buzz, exclusivity, and unforgettable moments. From product launches to beauty makeovers, discover how interactive experiences can captivate customers and spark viral excitement.

Championing Women in Business: Ally Grodd’s Vision for Success. Discover how Propelle + Konnect President Ally Grodd champions women in business, fosters brand experiences, and leads with authenticity in travel retail.

Want to create buzz and drive engagement? Brand activations can be tailored to your goals—whether scaling across multiple cities or creating an exclusive, time-sensitive experience. From seasonal launches to in-airport promotions, we help bring your products to life with creative strategies and the right brand ambassadors.

At Propelle + Konnect, we understand that knowledge is key to cultivating top sales expertise. That's why we offer PK Certified, an e-learning education program designed to elevate and achieve a seamless brand experience. Through established recruitment, training, and educational initiatives, we ensure the inclusion of top-tier talent and implement a robust, standardized onboarding process for new hires.