Why Airports Make for an Ideal Brand Activation Setting

Airport advertising catches a customer in the right exciting setting to explore and try new products. In a vast setting surrounded by new people and a trip planned with so much possibility and so much to offer, customer’s are already mentally incentivized to explore. Unlike being in a time crunch at a shopping mall with plans to return to, time in the airport can move slow. This precious waiting time allows brands to make an impression on people. With this time and money already spent on a flight, shopping around is harmless and beneficial to pass the time. Everyone knows about duty free shopping and this opportunity to advertise can bring the attention of diverse travellers. 

Travellers may also think of creative gifts to pass onto friends and family back home, or even a business partner in the country they are travelling to. Since travelling widens a network of people, it is more likely for word of mouth about your brand to occur. Brand activations can be a creative way to reintroduce your brand to customers. Is there a new summer product to showcase? Perhaps a sunny, bright, vibrant event can attract customers so they can learn about a launch. Experiential and successful events are what we love creating. We help with event design and staffing, and have a wide array of experience. We’re happy to help with brand activation ideas!