Discovering Hidden Talent: How Propelle + Konnect’s Founder Is Redefining Luxury Hiring
We're excited to spotlight an inspiring podcast feature with Allison Grodds, founder and president of Propelle + Konnect, a boutique agency known for elevating luxury brand experiences through visionary talent and event curation.
In this episode on CanadianSME Small Business Magazine, Allison dives deep into her unique approach to hiring—one that looks far beyond the résumé to uncover creative potential in unexpected places.
🎧 Listen to the full episode here:
Discovering Hidden Talent – Allison Grodds’ Unique Hiring Strategy for Luxury Brands
Rethinking Recruitment for Luxury Brands
With a background that spans nightlife promotions, exclusive brand activations, and high-end event design, Allison has crafted a hiring philosophy rooted in intuition, experience, and bold creativity.
Rather than sticking to traditional hiring pipelines, she looks for individuals who bring heart, vision, and hands-on energy—often from industries outside of luxury.
“It’s not always about what’s on paper. I hire for energy, curiosity, and that spark you can’t teach.”
— Allison Grodds
What You’ll Learn in the Episode:
How Allison identifies talent in unconventional places
Why luxury brands need culturally aligned, agile teams
How real-world scenarios reveal more than interviews ever could
The role of mentorship in building future leaders in luxury
Whether you’re in hiring, HR, branding, or luxury experiences—this conversation offers valuable insight into how innovative, human-first recruitment can power elevated results.
Founded by Allison Grodds, Propelle + Konnect is a creative partner to some of the world’s most recognized luxury brands. From brand launches and VIP experiences to curated teams and unforgettable moments, the agency stands for excellence in both execution and experience.
Learn more at propellekonnect.com
Allison’s leadership is a reminder that great talent isn’t always found through the usual channels. It’s discovered through vision, connection, and a willingness to take creative risks.
If you're looking to reimagine how you build your team or brand presence, this episode is a must-listen.
👉 Catch the full podcast here and let us know—what’s the most unexpected place you’ve discovered great talent?
