Bold Businesswomen: A Feature on Allison Grodd, Founder of Propelle + Konnect
We’re excited to share that Allison Grodd, founder and president of Propelle + Konnect, was recently featured in Bold Businesswomen, a platform celebrating inspiring female leaders across industries. In this candid Q&A, Allison shares her entrepreneurial journey, the challenges of navigating a service-based business during the pandemic, and the mindset that has helped her build an agency known for curating high-end brand experiences across North America.
Leadership Rooted in Grit, Vision, and People
In the feature, Allison opens up about the early days of building Propelle + Konnect, including the difficult moments when COVID-19 shut down the event world almost overnight. Rather than giving up, she pivoted—launching small-scale activations and investing even more deeply in her team. Today, the agency works with global names in beauty, beverage, fashion, and lifestyle.
One of the standout insights from Allison’s story is her belief that “people are the product.” For Propelle + Konnect, success isn’t measured only by aesthetics—it’s about how well on-the-ground staff can embody a brand’s energy and values. This people-first approach is at the heart of the agency’s ability to consistently deliver luxury experiences that feel both seamless and personal.
“You can’t clone yourself—but you can build a team that delivers with the same care and precision.”
– Allison Grodd
What You’ll Learn in the Q&A
How discipline and early mornings keep Allison one step ahead in a fast-paced, global industry
The importance of fully investing in your vision—especially during uncertain times
Why staffing and training are the secret ingredients to exceptional brand activations
Advice for women in business: trust your instincts, do the hard things, and always stay all in
Read the Full Feature
Click here to read the full interview on Bold Businesswomen, and get inspired by Allison’s resilience, heart, and unapologetic leadership style.
